It feels like a big deal to be the one to start off the blog in 2021. Kind of like a responsibility to reflect on the last year in so many words and hope that it doesn’t sound super negative, because honestly, it’s not.
We are given this space to talk about anything that’s of interest to us, on our mind at the moment or things we hope for the future. As much as I would love to tell you all about my successful baking stories of 2020, I won’t bore you with the deets. I will try to stay a little closer to the topic of craft beer in some way, shape, or form.
Hi, I’m Becca – solid start. I do marketing for Dual Citizen. I fell into marketing back at Fulton Brewing Company and have continued on in my position here. I’ve been in the service industry since I could see over a bar, and have worked in all different capacities: beer buying, sales, managing, bartending and, now, marketing. I think there is something that keeps me tied to this industry. It’s a love for the creative freedom and the community of small businesses collectively working together to bring something more than just beer to the table.
Now more than ever, it has been a challenging year to be in this industry, something I’m pretty sure none of us thought we’d ever say. Job security wasn’t really on the mind when it came to being an industry person. But good ol’ 2020 had something else in mind and threw that all out the door. We saw a lot of good people lose their jobs and their businesses, but we also saw a community that has so much mutual respect for one another stepping up to help. From banding together to provide meals for people that lost their jobs, to challenging one another’s mission towards social justice to reflect on what we collectively need to do as an industry to be more inclusive. We had time to sit and think about what makes this industry unique, and also where it can be problematic. Now, we have the opportunity to put the last year of experiences to work.
I see you 2021. You’ve got a hell of a lot of potential.
Over and out,